What this means is that they will take care of the whole production process.
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4) Understand what a video production company does (and doesn’t do)Ī lot of video production companies brand themselves as full service. And doing so will ensure that everyone is on the same page, speak the same language, and ready to produce a killer video that is on brand and on message. Visual ideas are better conveyed…visually. If you can, include video references from competitors or examples of styles and format you’ve seen perform well. If you don’t have any idea of what you want to produce, research it and provide your video production company with a comprehensive pitch that includes any marketing material and background information: on your product/service, on the industry as a whole, and on your strategy to market. You know your product and service better than any outsiders and have probably seen what works and doesn’t within your industry. 3) Prepare a pitch and gather examplesĪ lot of producers and creatives are ninjas when it comes to understanding an industry or product quickly and efficiently, but at the end of the day, you are the Sensei.
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You should not do the same video if you advertise on FB to millennials or Linkdin to an older professional crowd, on your website or on TV. Knowing what the audience(s), demographics and distribution channels are before even starting to write a script will influence the style, format, and overall type of video(s) you create. Video marketing starts ahead of making the video.
It makes me feel like I’ve wasted my time and eventually it makes them feel like they wasted their money. I’ve had too many clients who invest a lot into their video only to post it to their website and forget about it. 2) Define your audience(s), demographics and channels. If your strategy, brand positioning or message is ill-defined, it will be that much more difficult for your video production company to come up with creative ideas and visuals that fit in.Īt contrary, having a strong brand positioning along with a clear strategy will ensure that your video production partner has something they can amplify, magnify, and ultimately deliver on. Who you are, what are your goals, and how you are going to achieve them is key to any company and brand.
1) Get your message and strategy straight. When it comes time to hire a video production company, there are a few things to keep in mind that will ensure not only a great experience before and after the production process, but also stronger returns on your investment.
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